What Berluti Formula 1000
Price X,000 USD
From Berluti UAE (Mall of the Emirates), Berluti Lebanon (Beirut Souks)
Why The legendary purveyor of the finest gentlemen’s’ footwear firm has now shown the way with a sumptuous piece of luggage, ready to top every man’s holiday wish-list.
www.berluti.com/
According to language lore, the term "posh" was born as a reference to luggage. The word that is now associated with elegance, class and chic started as a acronym printed on luggage stamps reading "port out, starboard home" - the side away from the Sun reserved for wealthy passengers aboard steamships from England to India. Although such lengthy sea voyages are now unusual, Berluti luggage is still the epitome of indulgence.
Berluti is well known for its trademark leather goods. Founded in 1895 by Italian Alessandro Berluti, the family-run Berluti firm is now helmed by Olga Berluti. The brand’s fine bespoke men's shoes, belts, wallets and briefcases typify craftsmanship and Old-World elegance. Now, the Paris-based leather maker’s cabin-sized Formula 1000 trolley carries Berluti into a new realm of cultivated beauty. LVMH, the French holding company that also owns Christian Dior, Gucci and many of the world's most illustrious brands, purchased Berluti in 1993, thereby confirming Berluti's stature as one of the most covetable labels on the luxury market. Robert De Niro, Andy Warhol, and Gérard Depardieu are all known admirers of the label whose patronage echoes LVMH that Berluti produces leather goods of the utmost quality and design.
Adding to their roster of sumptuous items, Beruti launched the Formula 1000 trolley this year. The travel case's name harkens back to the famous Formula One motor racing cars. And while most of the bags' owners will not be providing their own transportation, the trolley itself is built for speed as well as style. The graceful bag has a streamlined silhouette emphasised by burnished port-hued auburn or black leather tanned to produce a dynamic and subtle surface. While the leather's appearance gives the trolley a vintage quality, it’s technologically is state of the art. Like the racing car's wheels that inspired the design, the bag's agile custom wheels are designed to roll smoothly on all surfaces. Expressly designed to be flawlessly shockproof, the 4-5 kg trolley provides an ideally smooth ride for whatever lucky items that the bag's privileged owner packs into its custom selected interior. The result is a quotidian item made into an extraordinary piece of genuinely posh and polished luxury.
