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Hotels Set Sail: When the World's Finest Brands Take to the Water

Hotel and resort brands are extending their hospitality far beyond dry land, launching a fleet of branded yachts. We chart how the finer things now reach remote destinations, carrying loyal guests with them.

29 Jan 2025 By Official Bespoke 3 min read
Hotels Set Sail: When the World's Finest Brands Take to the Water

There’s a new type of ship setting sail and some are calling it the “non-cruisers’ cruise.” Created by the world’s leading hotel brands, it carries fewer passengers with higher crew-to-guest ratios, which means better service and privacy but crucially within a more affordable budget than chartering a private yacht. 

Ritz-Carlton

The first to market in 2021 was the Ritz-Carlton. They added a second yacht in September 2024 and a third will follow in late 2025. They offer itineraries of seven to ten nights (at a cost of around 785 USD per night per person) and their boats can visit bays and ports that larger cruise ships cannot. Measuring between 190 and 241 metres, they offer a range of suites including two-storey loft units (opposite), plus multiple fine-dining options, a spa, kids club, two pools, and even a cigar room.

Aman 

For us, the most exciting entry to the new hotel cruise ship category is the Aman Resorts’ Sama, a 182-metre superyacht that’s set to launch in 2027. Why? Because it was designed in partnership with prominent superyacht designers, Sinot. And because the vessel will be the most exclusive on the market with just 50 suites, each coming with its own private balcony. Other amenities include a range of culinary options, a signature spa, a Japanese garden, and two helipads. 


Orient Express

The 220-metre Orient Express Silenseas from the Accor hospitality group will be unveiled in 2026. Its USP is that it will be the largest sailing ship in the world, boasting three SolidSail rigs, as well as a hybrid propulsion system that can run on LNG or green hydrogen (should the technology gain approval for ocean passenger ships). Its interiors have been designed by Maxime d’Angeac, its exterior lines are the work of Nantes-based Stirling Design International, and it’ll comprise 54 suites, two swimming pools (one is a lap pool), a cabaret and a speakeasy bar.

Four Seasons

The Four Seasons will enter the fray in late 2025 with a boat designed by Tillberg Design of Sweden who had the mission brief of evoking the mid-century glamour of Aristotle Onassis’ Christina O – widely considered the world’s first superyacht. Measuring 207 metres, it'll be built by Fincantieri (yes, the shipbuilders of Serene and Ocean Victory), and come with 95 keys including an incredible four-level Funnel Suite.

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