What SeQureMe (Secure Middle East)
How A Saudi Arabian security company specialising in asset management and protection
Since August 2007
Why A company that maximises the potential of existing technologies by successfully merging capabilities to create new applications
SeQureMe is a relatively new business having been founded in late 2007 by three Saudi nationals: Sinan Al-Saady, Hisham Attar and Dieya Maghrabi. Since then the firm has gained a solid reputation as a security company that focuses on asset management and protection, its specialisation being the protection of automotive vehicles through a technology known as Telematics.
Telematics uses Global Positioning System technology integrated with computers and the mobile communications technology used by automotive navigation systems. One of the most common applications for this sort of technology is vehicle tracking as a way of monitoring the location, movements, status and behaviour of a vehicle or fleet of vehicles. This is achieved through a combination of a GPS (GNSS) receiver and an electronic device (usually comprising a GSM GPRS modem or SMS sender) installed in each vehicle, communicating with the user (dispatching, emergency or co-ordinating unit) and PC- or web-based software. The data is turned into digestible information by management reporting tools in conjunction with a visual display on computerised mapping software. Vehicle tracking systems may also use odometry or dead reckoning as an alternative or complementary means of navigation. The technology is over 15 years old within the international arena but it has never been implemented within the Middle East, let alone KSA.
Many within KSA have already adopted the technology including private households keen to see how the domestic help is treating their vehicles. Basically what SeQureME can offer is 24 hour tracking of the vehicle so that you can monitor if the car has been making trips it shouldn’t have been. There’s also an added package that has SeQureMe sms you the moment the speed limit is broken, or when the car has had to make a sudden emergency stop and even if the car is being turned too acutely. The main source of business is banks looking to lease vehicles, as well as rental car companies of course. Both appreciate the fact that they can secure their assets and even disable the car should the required payments not be made.
All in all SeQureMe has allowed many within KSA to achieve a better control of their prized possessions and that is a feat in itself. Looking to the future, we’re eager for the company to expand across the whole MENA region.
