What Armani Casa
Since 2000
Where Rubaiyat (Jeddah and Riyadh), Dubai, Manama, Living In (Cairo and Doha)
Why In bringing to Armani Casa his signature sophistication and timeless elegance, Armani has transcended fashion to become an all-inclusive luxury lifestyle brand.
www.armanicasa.com
Founded in the 2000 as a separate division, though seamlessly linked to the other ‘worlds’ within the group, Armani Casa provides an ideal platform for Giorgio Armani to set out his vision of the living space: an intimate and very special place, at the same time both comfortable and sophisticated.
"The interplay between the fashion and furniture collections allows me to bring inspiration for colours, fabrics and materials from one design discipline to the other and vice versa," says Armani. As a result shoppers can now transpose their personal, individual aesthetic from their closets to the whole house, making it an inclusive, shared experience.
It makes sense. Why stop with Black Label suits, Occhiali specs, or Acqua di Gio scents? Giorgio Armani’s home-décor line removes all limits from the Armanisation of your surroundings. The collection ranges from furniture to accessories, and from fabrics to ornaments and lighting. Today the catalogue even includes a modular arrangement for the bathroom and a complete kitchen system, thereby providing a solution to every essential furnishing requirement.
With 13 factories and 5,000 employees, the fashion-based company is well versed in textiles, evident in lush fabrications such as the Boreal rabbit throw. Silk cushions and graphic black-and-white quilts and coverlets complement the simple silhouettes of sofas, sculpted tables and beds such as the Osiris. Overall, the juxtapositions between light and dark, and between raw materials and refined finishes, evoke a mood of unmistakable luxury and glamour synonymous with the Armani name.
"Everything that bears the Armani signature is interrelated. I want to feel an intimate environment around me where all pieces of furniture, textiles and accessories work in harmony," says the designer, whose furnishing label will become the focal point of the Armani Hotel due to open early next year within the Burj Dubai.
"I now consider myself to be a designer in the fullest meaning of the term," says Armani, "But to be honest, my vision for Armani is the same as it has always been: to make wonderful products which reflect my personal design aesthetic and, through doing this, to offer people collections which make them feel good about themselves. The lifestyle approach has evolved naturally over the years... it has not been so much a business strategy, but a personal creative odyssey."
