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Against The Flow: Ipanema, The Ruby-Red Tribute To A LaFerrari

The 49.2-metre Ipanema turned heads at Monaco with a striking ruby-red hull, chosen to echo her owner's limited-edition LaFerrari and, by our reckoning, the first yacht to nod to Ferrari in decades.

16 Aug 2017 By Official Bespoke 4 min read
Against The Flow: Ipanema, The Ruby-Red Tribute To A LaFerrari

The ruby-red hull of the 49.2-metre Ipanema helped make her one of the most striking new launches at last year’s Monaco yacht show – the head-turning colour apparently chosen to pay homage to her Middle Eastern owner’s limited edition LaFerrari (one of just 499 built). It is, at least to our recollection, the first yacht to reference the famous prancing horse brand since the Riva Ferrari 32 of the early 1990s. And though five times larger in size, Ipanema too was built in Italy (at Mondomarine’s Cantieri Navali Campanella shipyard in Savona) and also features a powerful, sportscar-like exterior, characterised by a shallow sloping stern line and bold, cutting shapes in the superstructure profile.

Her interior however is unlike anything we could have imagined. High-gloss mahogany, columns, friezes and bas-reliefs abound, and more than a dozen different kind of marbles were used in a cacophony of colours and materials assembled by interior designer Hot Lab. And though she stood in heavy contrast to the minimalist interiors of the boats surrounding her in Monaco, it only took a little bit of time on-board before we gained an appreciation for the fearlessness of this design direction. Surprisingly, very few custom superyacht owners ever dare go all the way in following their dreams. More often than not, they choose to go with tasteful, muted and safe interiors that look more like modern hotel suites than bold personal statements. Not Ipanema however. Despite the “what the heck” look on the faces of many of my colleagues at the superyacht’s media unveiling, I came to appreciate the eclectic nature of her interior. “We must have easily spent twice the time that we typically allocate to conventional interiors,” says Antonio Romano, one of Hot Lab’s three founders. The Milan-based firm is one of the most sought-after designers in the superyacht world. Capable of working a multitude of styles, the firm has designed yachts for all the most important yards including Oceanco, Feadship, CRN, and Benetti – and no two are ever alike. For example, though both embody a certain homey quality, the interior of the 40-metre motoryacht Divine, which won a World Superyacht Award in 2016, is soft and classical, and in stark contrast to the much edgier, contemporary look of the 45-metre Keyla, which won a similar design award for the best refit of 2014.

The Ipanema project came with an entirely different set of parameters. The owner wanted a “classic” look, which in his mind translated as a full-on ode to Renaissance design. To achieve this vision, Enrico Lumini, lead designer on the project, extensively researched materials and colours of the Renaissance and Baroque periods. “Before arriving at the final design, we tried something a bit less classical,” says Romano. But the owner was set on an interior that unabashedly reflected his colourful and nuanced taste. “He went down to the smallest details, from the tiles in the pool of the sundeck to light switches, lamps, and even the door handles,” Romano points out. “Most customers are important people who don’t often have time to get into the nitty-gritty of their yacht’s design. But from day one, his attention to Ipanema was 100 per cent. He wanted everything customised.”

The extensive list of materials in the scheme is most impressive. More than a dozen marbles, different types of onyx, mahogany and other hardwoods and countless fabrics went into the interior. In all, more than 37 patterns and textures were used across the two saloons, five staterooms and utility rooms. Mondomarine also ordered seven types of silk and wool carpeting to match the individual design of each room. Custom Murano lamps, hand-painted porcelain light switches and even metal handrails had to be specially created. “Everything was designed from scratch,” says Romano. “You’ll never find other carpets or frames like these.”

Hot Lab’s design also included technical details that add to the yacht’s grandeur. “We were able to add to the perception of size in the master suite by using a very large shower in the bathroom and incorporating a skylight over the bed,” says Romano.

To keep it cohesive, Hot Lab used geometric patterns across the board to tie the gamut of colours together. “Each of the four guest rooms had its own colour,” says Romano. “We had red, yellow, orange and blue. We figured the owner would tell guests they were sleeping in the blue room or red room. But that meant we had to match each room with a different type of marble and specific fabrics to stay consistent with the colour scheme.”

The designers achieved a level of uniformity in the complex colour scheme by using the same blood-red flower motif across the yacht. The red flower, which the designers found in a Renaissance painting, appears 60 times in Ipanema, typically on the top of the lacquered black columns.

While the interior was key for this one-of-a-kind owner, he also wanted exterior modifications to Hot Lab’s original M50 concept. The M50’s strong profile and Ferrari red – the owner’s happy colour – were non-negotiable. So to emphasise the sporty, racing look, Hot Lab added black windows and an oyster-white superstructure. And because the owner had an 8.2-metre Monterey powerboat that he wanted as the tender, the planned large beach club at the stern and tender garage in the hull side had to go. Instead, Mondomarine created a deep tender garage at the stern, replacing the beach club and giving extra interior space. The yard also added four columns to support the deck above to support three jet skis, hiding the lifting crane into the furniture.

The result is a superyacht customised far beyond most, exemplifying the ultimate luxury of getting exactly what you want. Sure, the large Mondomarine may not be everyone’s cup of tea, but in the end, there is only one person who needs to love her – the owner.

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