Launched in New York in 2009, Onia is a brand that aims to provide men with the antidote to ill-fitting boardshorts, uninspired trunks and garish prints. "Onia was built around innovative fits and styles of men's and boys' swim and ready-to-wear, appealing to customers who are inspired by high quality and attention to detail," explains Carl Cunow, the company's co-founder. "Our sharper, more technical garments continue to build upon our core philosophy: the development of clean silhouettes crafted from the finest materials available."
Having established a strong foothold in the US market despite the relatively short time they have been in business, Cunow, along with his partner Nathan Romano, is now steadily expanding Onia's global reach. "We are growing very well in Japan and Australia. In the Middle East, we have one physical retailer at the moment, the shop at Burj Al Arab, but the bulk of our international business continues to be generated by online sales."
Designed with the discerning modern-day traveller in mind, Onia's products exhibit both versatility and quality. "Our customer might be out shopping and then decide he wants to jump in the pool," explains Romano, channelling Long Island nonchalance. "Our swimming trunks work seamlessly for both."
Starting out with a range of trunks from five inches to ten inches in length, the brand has just begun venturing into men's ready-to-wear too. "We did this because we wanted to offer additional pieces that are not only transitional but that will also remain classic staples in men's wardrobes," Cunow continues. "We aren't governed by trends," his partner concludes. "Rather, we see our products as pieces that'll last well beyond a single season."
